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Messaging Tips: What is a Message?

The National Democratic Institute

This guide provides advice on how a woman political candidate can utilize effective messaging during a campaign. For democratic governments to deliver to their constituents, they must be truly representative, so women must be equal partners in the process of democratic development. When women are politically empowered, they have a profound positive democratic impact on communities, legislatures, and the lives of citizens. Women must be trained, encouraged, and empowered to become strong politicians, community leaders, and activists.